Barefoot Wine Campaign: “Make the Everyday Special”

Task:
Create an advertising campaign for Barefoot Wine centered around celebrating life’s simple pleasures. The concept encourages people to revel in the routine and practice gratefulness by finding happiness in everyday moments.

Big Idea:
Live life the Barefoot way. The campaign is about embracing joy in the ordinary and making every day feel special by appreciating the little things in life.

Deliverables:
The campaign, titled Barefoot Wine #The Essentials, included various advertising executions designed to inspire an audience to experience life through the lens of simplicity and gratitude. As the main designer for this group project, alongside collaborators Vjay and Joan, I led the visual direction and creative execution.