CV

Afshin (afi) Esmaeili

Afshin is a multidisciplinary designer based in Roswell, GA.

Afshin designs like a storyteller with a sketchpad—less about pushing pixels, more about building meaning. From e-commerce to education, he turns complex ideas into intuitive, human-centered experiences. With a background in marketing, he doesn’t just design—he strategizes. Afshin works closely with customers to shape campaigns and products that connect, resonate, and perform.

It’s design that feels natural. Like it was always meant to be there. Also: big fan of a perfect layout grid. :-D

Selected Works

PeachJet UI/UX Project
Card Deck Design
Oxiclean
Garmin
THE HIRAKU APP
The North Face
Barefoot Wine
Scatto
Persian Basket app
Diablo IV
Gentle Monster
Game On

As a creative professional with a background in brand strategy, UX, and marketing, I bring ideas to life through purposeful, visually compelling design. I blend color, typography, and storytelling to craft experiences that resonate across digital and physical spaces. Whether launching a new product or shaping a brand identity, I focus on clarity, emotion, and impact—always pushing boundaries to turn insight into design that performs.

American Advertising Award 2023 & 2024

Gold in typeface design / Silver in illustration

Atlanta – USA

I’m honored to have received recognition at the American Advertising Awards for two projects I’m deeply proud of. In 2023, I earned a Gold Medal for typeface design and a Silver Medal for illustration, both for a custom playing card series featuring four endangered birds. In 2024, our team’s campaign for Diablo IV: Made by Demons was awarded a Gold Medal in illustration. I contributed the core concept and led the art direction as part of a talented creative team.

Grateful to SCAD and Professor Judy Salzinger for their support along the way.

Atlanta Ad Club
Savannah College of Art and Design
#design#illustration#advertising#typefacedesign