Task:
Create a campaign for Gentler Monster that celebrates individuality and diversity through bold design statements. The campaign aimed to reflect the brand’s commitment to embracing diverse cultures and styles while encouraging people to express their authentic selves.

Big Idea:
At Gentler Monster, we believe in making statements—not just through our designs, but through our collaborators, and most importantly, through you. You are the essence of who we are, and we want you to be unapologetically yourself: culturally distinct, stylistically bold, and fashionably diverse. Your individuality and diversity make Gentler Monster a true reflection of the world.

Deliverables:
Collaborated with classmates Taylor and Zhiyin to deliver a range of creative executions, including statement pieces for social media, immersive fashion experiences, and visual installations that embody the campaign’s message of embracing authenticity and cultural diversity.