Garmin Advertisements: “444 Project”

Task:
As part of the 444 project, I developed two advertisements for the Garmin brand, handling every aspect of the project from initial concept to final execution, including idea development, photography, collage, and copywriting.

Big Idea:
Garmin, a household name in sports technology, provided the perfect platform to explore the contrast between different user experiences. The two advertisements were designed with contrasting slogans, highlighting the versatility of Garmin products. One ad focuses on precision and performance, while the other emphasizes the adventure and exploration aspects of the brand, appealing to different segments of the target audience.

Deliverables:
•Concept & Slogan Development: Created two distinct slogans that reflect Garmin’s dual appeal to athletes and adventurers.
•Photography & Collage: Shot and designed custom imagery for the advertisements, blending photography and collage to create a visually compelling and cohesive narrative.
•Copywriting: Wrote the copy for both ads, ensuring the tone matched Garmin’s brand voice while capturing the essence of both adventure and performance.
•Complete Execution: Managed the project from start to finish, ensuring every detail aligned with the creative vision and brand identity of Garmin.