Game On: Lego and Victorinox Collaboration

Task:
Develop a comprehensive marketing campaign bringing together Lego and Victorinox, emphasizing the shared trait of versatility between the iconic Lego characters and the Swiss pocket knife—both small yet incredibly adaptable.

Big Idea:
The campaign plays on the idea that “Heroes come in all sizes,” highlighting how both the compact Lego figures and Victorinox knives embody strength, creativity, and functionality despite their small size.

Deliverables:
The campaign included multiple executions across digital and print platforms, integrating storytelling and imagery that showcases the versatility of both brands, while inspiring a sense of play and adventure.