Diablo IV Advertising Campaign: “The Monsters Are Waiting”

Task:

Developed an award-winning campaign for the highly anticipated Diablo IV release.

Big Idea:

After a decade of waiting since the last installment, the monsters of Diablo are now bored and restless. They’re eagerly awaiting new gamers to challenge them and restore the chaos.

Deliverables:

The campaign featured a variety of innovative executions, including an immersive AR game, dynamic tunnel billboards, engaging podcast ads, and unique Google temperature app plugins—each designed to capture the excitement and anticipation for Diablo IV.

This was a team project with amazing talents like John, Evans, Sarah, Yula, April, and Folabomi. I pitched the big idea and took the lead on art direction throughout the process.